Aesté is an ode to the unseen, where scent flows like ink, fluid and free, leaving an imprint beyond the senses. Devoid of colour, the brand design embraces quiet elegance, allowing imagination to wander, much like the aroma of its diffusers, incense, and candles. Inspired by the ethereal nature of fragrance, the visual identity is built on dynamic ink bleeds, an expression of how scent moves and diffuses through space.

The fluid forms evoke a sense of quiet movement, while a refined monochrome palette strips away distractions, focusing on pure sensory experience. A clean serif typeface lends the brand a sense of modernity and timelessness, while airy negative space enhances its understated yet immersive presence.