Coucou is a charming French patisserie imagined to bring joy through every flaky, buttery bite. The brand identity was designed to reflect the warmth and sweetness of its offerings—from golden croissants to pastel-colored macarons.

The visual language blends softness and whimsy, with a cozy color palette, gentle typography, and delightful packaging that feels like a small celebration. Every detail is crafted to evoke the feeling of a thoughtful treat—perfect for quiet coffee breaks, heartfelt gifts, or a little moment of indulgence.

Coucou isn’t just about pastries—it’s about spreading joy in the everyday.