Late July reimagines sunscreen through the story of Adam and Eve. Inspired by the idea that if the Garden of Eden had a season, it would've been Late July, we created a playful identity that celebrates endless summers, golden light, and carefree days outdoors. A bold, contemporary interpretation of Adam and Eve, expressive sunscreen swashes, vibrant colour blocking, and fashion-forward art direction transform SPF from a clinical necessity into an object of desire. Rather than asking people to hide from the sun, Late July celebrates living in it—with sunscreen becoming part of the lifestyle.