Mellow is a brand identity as soft, sweet, and playful as the marshmallows it represents. Inspired by the pillowy curves of the treat itself, the design embraces a tactile approach—where typography and packaging seamlessly reflect the product’s light, fluffy essence. Every detail, from the rounded letterforms to the soft colour palette, is crafted to evoke a sense of joy and indulgence. More than just a wrapper, the design becomes an extension of the experience, making Mellow unmistakable on the shelf and irresistibly fun to interact with.