Milkish set out to redefine plant-based milk in a category crowded with sameness. Instead of the expected soft, neutral cues, the identity embraces bold typography, vibrant energy, and a personality-forward approach—designed to stand out instantly while still feeling familiar and approachable.

The visual system blends confident letterforms, playful accents, and smart category cues to ensure clarity, warmth, and strong shelf impact. The result is a modern, memorable brand that proves plant-based can be expressive, flavourful, and impossible to overlook.