Established in 1977, Muchhad Paanwala has been a cultural landmark in Mumbai, renowned for redefining the traditional paan with a touch of luxury and craftsmanship. With over four decades of excellence, it has elevated paan into a symbol of indulgence and elegance, becoming a cherished icon in the city’s rich heritage.

This project pays homage to Muchhad Paanwala’s legacy through an intricate combination mark, seamlessly embedding a bespoke typographic logo within its iconic moustache—a symbol of pride, honour, and tradition in Indian culture. The ornate design draws inspiration from the intricate patterns of traditional silver paan boxes, reflecting the premium ethos of the brand.

Rooted in the chaos and energy of the urban landscape, the maximal design captures the vibrancy of Mumbai while celebrating the timeless elegance of Muchhad Paanwala’s legacy.