Uncle Dough is a sourdough bakery with heart, crust, and character — built on honest bread, long ferments, and the kind of neighbourhood warmth people return to day after day.

For the identity, we leaned into the raw, human side of baking: the mess, the intuition, the care, and the beautiful imperfection that can only come from being fully present in the process. The typography flows freely, textured and unpolished, echoing the way dough moves under the hands of a baker — natural, expressive, and full of life.