Affogato Brand Design created the full identity and packaging for ZŪCHA — an alcoholic kombucha crafted for chill, social moments. Instead of the usual wellness-driven minimalism, the direction draws from the neon chaos of Hong Kong, Bangkok, and Thailand’s vibrant streets. The visual language blends graphic tigers, layered geometric motifs, and rhythmic typography inspired by East Asian signboards, capturing the spontaneous, high-energy spirit behind the drink.

Bold color blocking, fluid type, and a playful tiger emblem create a world that feels alive — echoing the fizz, kick, and culture of ZŪCHA. Patterns inspired by fermentation and fruit textures add movement and depth across cans and touchpoints. The result is a striking, expressive identity that breaks away from kombucha norms, positioning ZŪCHA as a beverage that’s not just tasted but experienced — vibrant, social, and unmistakably alive.